LVMH, major partner of the France Pavilion
28
million visitors
expected at
Osaka-Kansai World Expo
5
LVMH Maisons present
20,000
visitors expected daily
at the France Pavilion
For six months, over 160 countries and international organizations come together. At the heart of the France Pavilion, LVMH is showcasing five of its iconic Maisons in a country that holds special importance for the Group.
28 million visitors are expected to attend the event before the closing next October 13, 2025.
The LVMH Group affirmed its commitment to championing France's inimitable savoir-faire and art de vivre in Japan and more broadly.
LVMH has been present in Japan for decades and plays a major role in the economy of the country, which accounts for 9% of the Group's revenues. With nearly 14,000 employees and a network of over 1,000 stores, LVMH is the leading French employer in Japan, reflecting to its strong and enduring relationship with the country, and the powerful appeal of French excellence among the Japanese.
THE FRANCE PAVILION: THE MOST BEAUTIFUL THINGS OUR COUNTRY HAS TO OFFER

The France Pavilion is designed to showcase the very best of France during World Expo 2025. This ambition resonates perfectly with LVMH’s core mission Savoir Faire Rêver – The Art of Crafting Dreams – making the Group a natural partner.
Ideally situated at the entrance to the Expo, the France Pavilion stands out from other buildings thanks to a bold choice: the theme of a timeless ‘Hymn to Love’. This resonates as both a promise for the future and an invitation to reinvent the world around the values of life, of which love remains the purest symbol. Guided by this ambitious and demanding red thread, or Akai Ito*, the France Pavilion celebrates crafts, art and creativity, along with bold vision and innovation, the French terroir and deep commitments.
During a visit punctuated by compelling visual and audio presentations, visitors will discover elegant contemporary architecture as the backdrop for a memorable immersive exhibit featuring boldly original staging and a program rich in variety and active engagement.
* Akai Ito: the Japanese legend of the Red Thread of Fate and the love that connects two individuals who are destined to be together.