Parfums Christian Dior
Revenue €8,418m +4% vs 2023(1)
Profit from recurring operations €671m -6% vs 2023
Operating margin 8.0%
(1) With comparable structure and constant exchange rates.
Parfums Christian Dior
The Perfumes & Cosmetics business group achieved organic revenue growth of 4% in 2024 thanks to the ongoing success of its flagship lines, powerful innovative momentum and a selective distribution policy. Profit from recurring operations was down 6%.
Christian Dior delivered a very robust performance. Sauvage continued to achieve solid growth, consolidating its position as the world’s leading fragrance, while Rihanna became the new face of iconic women’s perfume J’adore. The new Miss Dior Parfum edition was a major success. Makeup – in particular the Forever foundation line – also contributed to the Maison’s good results. Guerlain saw positive momentum in fragrances, driven in particular by its L’Art & La Matière premium fragrance collection and the addition of its new Florabloom scent to the Aqua Allegoria line. Parfums Givenchy achieved further growth, driven by fragrances and its Prisme Libre powder. Maison Francis Kurkdjian opened a new showcase store on Rue François 1er in Paris, while Fenty Beauty began its development in China and launched a new range of haircare products.